Big FMCG brands overcome challenges, close gap with smaller players

Market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands in August, know why

READ MORE
ayurvedic tea

Dabur introduces ‘Vedic Suraksha Tea’ to boost immunity

Is the brand Image of your brand not the same as your Brand identity?

Latest Categories

Ayurveda to boost Immunity

Marico enters the Immunity Builder industry with Saffola ImmuniVeda

With anxious shoppers have taken to sanitizers, home cleaning products, vegetable washes, and anti-bacterial soaps ...

READ MORE

FMCG companies launch online only products

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez ...

READ MORE

The 80:20 Rule : Story of Britannia’s Record Growth

Read the complete story of how Britannia emerged as a more stronger FMCG player and ...

READ MORE
foods to destress the body and mind

8 things to de-stress during testing times

Times like this have reminded us to take care of our bodies and our minds ...

READ MORE
food from 90s

The 90s kids hopped, skipped and jumped on these foods

As we move on with new-age snacks and toffees, have we forgotten the taste of ...

READ MORE

Tasty food can be healthy too. Here’s proof

Packaged snacks often receive an unfair stamp of being unhealthy. There are several who are ...

READ MORE
Load More

Categories

Discover the handpicked categories showcasing the latest global food and health trends.

Covid 19
Covid 19
Brand Story
Brand Story
Research Stories
Research Stories