5 Packaged Food Start-Ups that are the New Face of the FMCG Market in India

 

So much has changed in the way that we consume food. The shift has seen us become more conscious about what we eat, how we eat and when we eat. There’s a lot to look out for in the coming year!

The ratings are on a scale of 1-5, with 5 being the most attractive and 1 being the least.

1. Raw Pressery

https://www.rawpressery.com

 

A brand that wants you to be able to take fresh juice, wherever you go, with their Raw Pressery Cold Press Juices. Their shelf life of 21 days with refrigeration competes with some of the biggest packaged juices in the market.

Pricing – 2

Taste – 4

Nutrition Quotient – 4

Packaging – 4

 

2. Epigamia

www.epigamia.com

A unique brand that deals in all natural, high protein Greek yoghurt, artisanal curd and smoothies. With their variety of Greek Yoghurt flavours and packaging that’s compact and full of protein, it’s the perfect snack.

Pricing – 2

Taste – 4

Nutrition Quotient – 3

Packaging – 2

 

3. Snackible

www.snackible.com

Guilty pleasures shouldn’t have to be guilty! From almond Fudge Bars to whole-wheat Belgian chocolate chip waffles – every single one of your cravings are satisfied. Oh, and they’re healthy! Snackible’s e-commerce led portal of ordering food will make a huge dent in the packaged snacks category!

Pricing – 4

Taste – 3

Nutrition Quotient – 3

Packaging – 3

 

4. Goodness!

www.drinkgoodness.com

Who said energy drinks had to be fizzy and unhealthy, cold brewed coffees, fruit shakes and yogurt smoothies say otherwise. Goodness! Is better than milk, better than an energy drink and is a quick breakfast. Every 190ml gives you 5-7g of protein, there’s no preservatives, nothing artificial and their gluten free and made from real milk. Are you hungry yet?  

Pricing – 3

Taste – 3

Nutrition Quotient – 4

   Packaging – 2 

 

5. Yogabars

www.yogabars.in

Why should health bars be gravelly and dry? High protein and fibre mixed with taste – Yogabars give you what a lot of packaged health-foods lack, taste. A micro snack, with mega dividends.

Pricing – 3

Taste – 4

Nutrition Quotient – 4

Packaging – 3

 

Let us know if we missed any, and what you think of the start-ups listed here!