Try these on your next get-together or grab them if they are available at a store near you. ·        We asked the Hungerpacks readers and followerson their recommendations for the top 5 beers, everyone should try.  ·        The list includes some absolutely fresh and somereining beers that people have voted for manufactured natively in India and you should try. · ...

Amrut has long been considered the finest single malt in the country and has ranked as the best in the world several times. Recently the parent company of Amrut, Amrut Distilleries, launched their first gin with pan and tea notes giving it the name and a homage to the Nilgiris. The luxurious taste of Nilgiris This Indian dry gin is ...

When we talk about healthy juices, the first thing that comes to our mind is the fresh juices from fruits like orange, apple and pineapple.    But the same juices when packaged often tend to compromise on the health promise that juices come with the addition of additives and preservatives.  You might have noticed that many brands manufacture juices with a ...

5 step framework to build a successful brand ...

The pandemic-led, unprecedented rise in demand for immunity supporting products paved way for the need to safeguard children through the category, the company said in a press release earlier. Moreover, ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade with immunity being a key focus. Check the 5 immunity foods ...

With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

A human body’s immunity does not respond well to stressful stimuli. In the present scenario, the duo of Coronavirus and changing weather has put our immunity levels on a state of constant alert and threatens to make us fall sick quicker. With Immunity becoming a matter of concern for everyone, Dabur has come up with a product that’s ubiquitous across ...

Brand identity is what a brand intends to stand for and brand image is what its customers see it as. Problems arise when these two do not align or converge. ...

FMCG companies, especially those selling packaged foods, have seen a significant surge in demand as in-home consumption has zoomed following the lockdown. While demand for immunity boosting foods, mixes and beverages with herbal and Ayurvedic ingredients has been on an upswing, the government’s guidelines advising people to consume turmeric milk, chyawanprash, giloy powder in addition with Narendra Modi’s speech declaring ...

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...