While India moves towards becoming a more ‘Atmanirbhar Bharat’, it became pertinent for us to bring to you the inspirational journey of Indian companies who are taking India to a global stage. The Patanjali Story is the first in the series of ‘Vocal for Local’ edits by Hungerpacks.
Founded in 2006, Patanjali Ayurved ranks 13th on the list of India’s most valuable FMCG brands in the country. The company has recorded multi-fold growth in recent years mainly due to the use of natural raw materials in its product offerings that came just in time with the country’s population moving back towards natural therapies. By focussing on quality instead of promotion and working at a profit margin of mere 2%, Patanjali captured the consumer market even after cut-throat competition.
With assets worth Rs 4,345 crores in 2019 and a turnover of 25000 crores, the company that bought over Ruchi Soya(manufacturers of Nutrela) last year, essentially caters to Indian consumers and exports to some selected countries all over the world. During the COVID19 pandemic, the herbal therapy manufacturer has seen an upward trend in three key products. These products have contributed to the highest demand during the coronavirus pandemic.
- Giloy Ghan Vati – Made from Giloy, an Ayurvedic herb that has been used and advocated in Indian medicine for ages, it can be used as a treatment for general fever and improving immunity. Moreover, it can be used to cure skin and urinary disorders.
- Honey – Patanjali pure Natural Honey is rich in fructose, minerals, vitamins and other nutritious elements. Not only can it act as a natural sweetener, but can help prevent infections and heart problems too.
- Tulsi Panchang Juice – It can be used as a home remedy for cough. Moreover, it can help to cure various diseases due to anti-inflammatory properties. In addition to this, Tulsi can be used to boost immunity and even help in healing wounds faster
Surprisingly, within a few hours of the speech given by Narendra Modi announcing Lockdown 4.0, Baba Ramdev-led Patanjali Ayurved launched an exclusive eCommerce platform OrderMe to promote the use of swadeshi Patanjali products. Not only do they promise a free delivery but also claim to deliver products within a day of ordering. Commendable to say the least in times like these.
Interestingly, very few people know that Patanjali Ayurveda has also submitted a medical research paper to the Modi government claiming to have found the way to stop the Coronavirus from entering the human body. Although they claim that the consumption of medicine which can be prepared by mixing some herbs and hydroxychloroquine together can help fight Covid-19 pandemic, however, nothing has been confirmed yet.
Patanjali’s story has been no less than phenomenal and inspiring for all the new and upcoming entrants in the FMCG food space. If you are one of them and want to show the world how you are taking your indigenous brand global, write to me at firstname.lastname@example.org.