The pandemic-led, unprecedented rise in demand for immunity supporting products paved way for the need to safeguard children through the category, the company said in a press release earlier. Moreover, ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade with immunity being a key focus. Check the 5 immunity foods ...

With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

Brand identity is what a brand intends to stand for and brand image is what its customers see it as. Problems arise when these two do not align or converge. ...

FMCG companies, especially those selling packaged foods, have seen a significant surge in demand as in-home consumption has zoomed following the lockdown. While demand for immunity boosting foods, mixes and beverages with herbal and Ayurvedic ingredients has been on an upswing, the government’s guidelines advising people to consume turmeric milk, chyawanprash, giloy powder in addition with Narendra Modi’s speech declaring ...

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

Everyone knows that despite sliding into slow lane, Britannia has bucked during the Covid time. Berry says that the story of present day Brittania begun in the third week of March. With subsequent extensions till end-May, for the foods company that derived roughly 95 % of its sales from biscuits, bakery and dairy had no option but to do a ...

The pandemic has caused severe disruption in all spheres of our lives, be it, work, health, leisure, or in our minds. Remaining calm and composed is one of the topmost needs to survive and think of ways to emerge stronger. Consuming the right diet and leading a anxiety ridden lifestyle are essential parameters to maintain overall upkeep. ...

The 1990s loved munching on snacks that seemed to have lost their rage now. Do you agree? ...

No sugar to your diet but sweetness abound! A few healthy alternatives for sugar to make your recipes delectable like ever before. ...