The pandemic-led, unprecedented rise in demand for immunity supporting products paved way for the need to safeguard children through the category, the company said in a press release earlier. Moreover, ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade with immunity being a key focus. Check the 5 immunity foods ...

A human body’s immunity does not respond well to stressful stimuli. In the present scenario, the duo of Coronavirus and changing weather has put our immunity levels on a state of constant alert and threatens to make us fall sick quicker. With Immunity becoming a matter of concern for everyone, Dabur has come up with a product that’s ubiquitous across ...

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

Everyone knows that despite sliding into slow lane, Britannia has bucked during the Covid time. Berry says that the story of present day Brittania begun in the third week of March. With subsequent extensions till end-May, for the foods company that derived roughly 95 % of its sales from biscuits, bakery and dairy had no option but to do a ...

The pandemic has caused severe disruption in all spheres of our lives, be it, work, health, leisure, or in our minds. Remaining calm and composed is one of the topmost needs to survive and think of ways to emerge stronger. Consuming the right diet and leading a anxiety ridden lifestyle are essential parameters to maintain overall upkeep. ...

It is uncharacteristic of ITC – known to favour building brands from scratch and to make a big-ticket acquisition. However last month, the diversified conglomerate sealed its biggest acquisition deal to date, paying Rs 2,150 crore for Kolkata-based Sharma family-owned, Sunrise Foods. Additionally, the sellers are entitled to a contingent consideration of an amount not exceeding Rs 150 crore, payable ...

Sunil D’Souza, MD & CEO of Tata Consumer believes that the 6 building blocks which will focus on growth in core, synergies, digital and innovation agenda and focus on new opportunities will help the company to focus and improve upon its core businesses which are tea, salt as well as help them venture into new areas post Covid-19 pandemic. Tata ...

The FMCG sector has reworked its advertising strategy for the upcoming festive season given the adverse economic conditions and the increasing spread of the Covid-19, which has had an impact on the consumer behaviour. While giants in the fmcg sector tackled the pandemic like a boss, the way they advertised changed completely The sector, which has in the past been ...

Our team realigned our research parameters to look for brands who are trying to focus not just on the health of the ingredients that we eat but the production and packaging process that impacts the health of the planet and of course its people and other lives on it. ...