With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

A human body’s immunity does not respond well to stressful stimuli. In the present scenario, the duo of Coronavirus and changing weather has put our immunity levels on a state of constant alert and threatens to make us fall sick quicker. With Immunity becoming a matter of concern for everyone, Dabur has come up with a product that’s ubiquitous across ...

FMCG companies, especially those selling packaged foods, have seen a significant surge in demand as in-home consumption has zoomed following the lockdown. While demand for immunity boosting foods, mixes and beverages with herbal and Ayurvedic ingredients has been on an upswing, the government’s guidelines advising people to consume turmeric milk, chyawanprash, giloy powder in addition with Narendra Modi’s speech declaring ...

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

Sunil D’Souza, MD & CEO of Tata Consumer believes that the 6 building blocks which will focus on growth in core, synergies, digital and innovation agenda and focus on new opportunities will help the company to focus and improve upon its core businesses which are tea, salt as well as help them venture into new areas post Covid-19 pandemic. Tata ...

The FMCG sector has reworked its advertising strategy for the upcoming festive season given the adverse economic conditions and the increasing spread of the Covid-19, which has had an impact on the consumer behaviour. While giants in the fmcg sector tackled the pandemic like a boss, the way they advertised changed completely The sector, which has in the past been ...

It all started with a post by a Twitter user named Shashwat Dwivedi ( check it here ) who shared how he found not one but two masala sachets in a single Maggi packet. Maggi lovers will agree that these instant noodles aren’t just food but an emotion. That’s probably why this tweet involving is getting so much attention from ...

Our team realigned our research parameters to look for brands who are trying to focus not just on the health of the ingredients that we eat but the production and packaging process that impacts the health of the planet and of course its people and other lives on it. ...

The secret formula of a brand to stand out in the market is to offer a solution to address its consumers’ pain points. Atleast, that’s what most successful  brands seem to do. But do you think brands have infinite resources or a perfect product or a sales strategy to grow in a market filled with competition?  Even if brands do ...