The pandemic-led, unprecedented rise in demand for immunity supporting products paved way for the need to safeguard children through the category, the company said in a press release earlier. Moreover, ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade with immunity being a key focus. Check the 5 immunity foods ...

Brand identity is what a brand intends to stand for and brand image is what its customers see it as. Problems arise when these two do not align or converge. ...

FMCG companies, especially those selling packaged foods, have seen a significant surge in demand as in-home consumption has zoomed following the lockdown. While demand for immunity boosting foods, mixes and beverages with herbal and Ayurvedic ingredients has been on an upswing, the government’s guidelines advising people to consume turmeric milk, chyawanprash, giloy powder in addition with Narendra Modi’s speech declaring ...

The 1990s loved munching on snacks that seemed to have lost their rage now. Do you agree? ...

Taste and health never go hand-in-hand. Well, that's not always the case. Here's why. ...

While talking about the importance of following a nutritious diet during his monthly “Mann ki Baat” radio programme, Prime Minister Narendra Modi on Sunday announced that September will be observed as “Nutrition Month” along with making it essential for schools to introduce Nutrition monitors just like classroom monitors “For our children and our students to display their optimum potential, show ...

No sugar to your diet but sweetness abound! A few healthy alternatives for sugar to make your recipes delectable like ever before. ...

Sunil D’Souza, MD & CEO of Tata Consumer believes that the 6 building blocks which will focus on growth in core, synergies, digital and innovation agenda and focus on new opportunities will help the company to focus and improve upon its core businesses which are tea, salt as well as help them venture into new areas post Covid-19 pandemic. Tata ...

It all started with a post by a Twitter user named Shashwat Dwivedi ( check it here ) who shared how he found not one but two masala sachets in a single Maggi packet. Maggi lovers will agree that these instant noodles aren’t just food but an emotion. That’s probably why this tweet involving is getting so much attention from ...