The pandemic-led, unprecedented rise in demand for immunity supporting products paved way for the need to safeguard children through the category, the company said in a press release earlier. Moreover, ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade with immunity being a key focus. Check the 5 immunity foods ...

FMCG companies, especially those selling packaged foods, have seen a significant surge in demand as in-home consumption has zoomed following the lockdown. While demand for immunity boosting foods, mixes and beverages with herbal and Ayurvedic ingredients has been on an upswing, the government’s guidelines advising people to consume turmeric milk, chyawanprash, giloy powder in addition with Narendra Modi’s speech declaring ...

The pandemic has caused severe disruption in all spheres of our lives, be it, work, health, leisure, or in our minds. Remaining calm and composed is one of the topmost needs to survive and think of ways to emerge stronger. Consuming the right diet and leading a anxiety ridden lifestyle are essential parameters to maintain overall upkeep. ...

Taste and health never go hand-in-hand. Well, that's not always the case. Here's why. ...

While talking about the importance of following a nutritious diet during his monthly “Mann ki Baat” radio programme, Prime Minister Narendra Modi on Sunday announced that September will be observed as “Nutrition Month” along with making it essential for schools to introduce Nutrition monitors just like classroom monitors “For our children and our students to display their optimum potential, show ...

No sugar to your diet but sweetness abound! A few healthy alternatives for sugar to make your recipes delectable like ever before. ...

Our team realigned our research parameters to look for brands who are trying to focus not just on the health of the ingredients that we eat but the production and packaging process that impacts the health of the planet and of course its people and other lives on it. ...

With USA moving towards awareness through the medium of new nutritional labels, we look at the blueprint of how they are doing it ...

The secret formula of a brand to stand out in the market is to offer a solution to address its consumers’ pain points. Atleast, that’s what most successful  brands seem to do. But do you think brands have infinite resources or a perfect product or a sales strategy to grow in a market filled with competition?  Even if brands do ...