With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

Everyone knows that despite sliding into slow lane, Britannia has bucked during the Covid time. Berry says that the story of present day Brittania begun in the third week of March. With subsequent extensions till end-May, for the foods company that derived roughly 95 % of its sales from biscuits, bakery and dairy had no option but to do a ...

While talking about the importance of following a nutritious diet during his monthly “Mann ki Baat” radio programme, Prime Minister Narendra Modi on Sunday announced that September will be observed as “Nutrition Month” along with making it essential for schools to introduce Nutrition monitors just like classroom monitors “For our children and our students to display their optimum potential, show ...

Sunil D’Souza, MD & CEO of Tata Consumer believes that the 6 building blocks which will focus on growth in core, synergies, digital and innovation agenda and focus on new opportunities will help the company to focus and improve upon its core businesses which are tea, salt as well as help them venture into new areas post Covid-19 pandemic. Tata ...

The FMCG sector has reworked its advertising strategy for the upcoming festive season given the adverse economic conditions and the increasing spread of the Covid-19, which has had an impact on the consumer behaviour. While giants in the fmcg sector tackled the pandemic like a boss, the way they advertised changed completely The sector, which has in the past been ...

Our team realigned our research parameters to look for brands who are trying to focus not just on the health of the ingredients that we eat but the production and packaging process that impacts the health of the planet and of course its people and other lives on it. ...

A Covid pandemic has changed the world irrevocably, altering the way consumers and companies conduct themselves. Most domestic players are recovering only now from disruptions that lockdown restrictions imposed on daily life since the end of March. The January-March period reflected partially the impact of the nationwide lockdown on business, but the April-June period laid bare the full extent of ...

Drink because you are happy. Drink because it feels out of the world.  India’s craft beer and mead brands are brewing up a storm in the Indian market and showing the potential of being a hit globally. With local being the new norm set by the government of India, and multiple restrictions being imposed on the imported liquor brands including ...