With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

Taste and health never go hand-in-hand. Well, that's not always the case. Here's why. ...

While talking about the importance of following a nutritious diet during his monthly “Mann ki Baat” radio programme, Prime Minister Narendra Modi on Sunday announced that September will be observed as “Nutrition Month” along with making it essential for schools to introduce Nutrition monitors just like classroom monitors “For our children and our students to display their optimum potential, show ...

Drink because you are happy. Drink because it feels out of the world.  India’s craft beer and mead brands are brewing up a storm in the Indian market and showing the potential of being a hit globally. With local being the new norm set by the government of India, and multiple restrictions being imposed on the imported liquor brands including ...

The secret formula of a brand to stand out in the market is to offer a solution to address its consumers’ pain points. Atleast, that’s what most successful  brands seem to do. But do you think brands have infinite resources or a perfect product or a sales strategy to grow in a market filled with competition?  Even if brands do ...

With challenges facing the manufacturing and selling of essential food products during the lockdown period, and now with the increase in COVID19 cases, FMCG companies have been forced to respond with agility, come up with innovative strategies and take appropriate measures to stay in the game. While some have struggled to deal with the crisis, others have found out ways ...

You cannot tuck-in a club sandwich in your pocket while you move from one task to the next. Can you? But you can always bring one of the health/nutrition/snack or energy bars with you. Though the history of health bars or protein goes back to finding favours among athletes who were looking for a nutritional boost at regular intervals, it ...

Though there are various reasons people love certain foods, health is increasingly becoming the number one reason. In today’s time, the pursuit of a healthier lifestyle has become a nationwide obsession in India as healthy living tops the list of consumer goals followed by better time management, improving relationships with family and friends, reveals research by Mintel. The study also ...

If you are a millennial (born between 1981-1996) your parents today would be in the age bracket of 52 to 65 years give and take. So, if they have had early signs of heart health issues and diabetes a few years back or now, you, my friends can get there a lot sooner. Let’s start with my story, my father ...