With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

A human body’s immunity does not respond well to stressful stimuli. In the present scenario, the duo of Coronavirus and changing weather has put our immunity levels on a state of constant alert and threatens to make us fall sick quicker. With Immunity becoming a matter of concern for everyone, Dabur has come up with a product that’s ubiquitous across ...

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

Everyone knows that despite sliding into slow lane, Britannia has bucked during the Covid time. Berry says that the story of present day Brittania begun in the third week of March. With subsequent extensions till end-May, for the foods company that derived roughly 95 % of its sales from biscuits, bakery and dairy had no option but to do a ...

It is uncharacteristic of ITC – known to favour building brands from scratch and to make a big-ticket acquisition. However last month, the diversified conglomerate sealed its biggest acquisition deal to date, paying Rs 2,150 crore for Kolkata-based Sharma family-owned, Sunrise Foods. Additionally, the sellers are entitled to a contingent consideration of an amount not exceeding Rs 150 crore, payable ...

Sunil D’Souza, MD & CEO of Tata Consumer believes that the 6 building blocks which will focus on growth in core, synergies, digital and innovation agenda and focus on new opportunities will help the company to focus and improve upon its core businesses which are tea, salt as well as help them venture into new areas post Covid-19 pandemic. Tata ...

The FMCG sector has reworked its advertising strategy for the upcoming festive season given the adverse economic conditions and the increasing spread of the Covid-19, which has had an impact on the consumer behaviour. While giants in the fmcg sector tackled the pandemic like a boss, the way they advertised changed completely The sector, which has in the past been ...

It all started with a post by a Twitter user named Shashwat Dwivedi ( check it here ) who shared how he found not one but two masala sachets in a single Maggi packet. Maggi lovers will agree that these instant noodles aren’t just food but an emotion. That’s probably why this tweet involving is getting so much attention from ...

With USA moving towards awareness through the medium of new nutritional labels, we look at the blueprint of how they are doing it ...