Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

The 1990s loved munching on snacks that seemed to have lost their rage now. Do you agree? ...

Taste and health never go hand-in-hand. Well, that's not always the case. Here's why. ...

While talking about the importance of following a nutritious diet during his monthly “Mann ki Baat” radio programme, Prime Minister Narendra Modi on Sunday announced that September will be observed as “Nutrition Month” along with making it essential for schools to introduce Nutrition monitors just like classroom monitors “For our children and our students to display their optimum potential, show ...

No sugar to your diet but sweetness abound! A few healthy alternatives for sugar to make your recipes delectable like ever before. ...

It all started with a post by a Twitter user named Shashwat Dwivedi ( check it here ) who shared how he found not one but two masala sachets in a single Maggi packet. Maggi lovers will agree that these instant noodles aren’t just food but an emotion. That’s probably why this tweet involving is getting so much attention from ...

Drink because you are happy. Drink because it feels out of the world.  India’s craft beer and mead brands are brewing up a storm in the Indian market and showing the potential of being a hit globally. With local being the new norm set by the government of India, and multiple restrictions being imposed on the imported liquor brands including ...

Only a handful of enterprises in the world have traversed a 100-year journey and still managed to remain contemporary and competitive with the changing trends and consumer demands. The transformation from a small outpost of an overseas-owned company with a single product to one of India’s most valuable and admired multi-dimensional and multi-business enterprises, ITC has been able to achieve ...

If you are a millennial (born between 1981-1996) your parents today would be in the age bracket of 52 to 65 years give and take. So, if they have had early signs of heart health issues and diabetes a few years back or now, you, my friends can get there a lot sooner. Let’s start with my story, my father ...

When we talk about eating small meals, there is one thing that we tend to miss out. It’s the total calories or the amount of food that you eat that counts and not the number of meals you break it down into. If you are a foodie like I am, you tend to get tempted easily. Right?  But if you ...