How to build a successful brand?

5 step framework to build a successful brand

The success of a packaged food brand, rather any brand depends on a string of decisions that the company takes. However, there is a secret sauce to building a successful brand and it can be summed up in a 5 step framework.

So, if you are starting off or struggling to make your brand a success, check if you are ticking all the 5 boxes to help you build a successful brand.

Consumer brands are not built in a day, they require a great deal of insight building and consumer research. Follow our blog to explore how consumers are pushing brands to do better, demanding changes with the changing times and also wanting to find healthier, more innovative and greener food items. To build a successful brand, a simple 5 step framework can help you in the journey.

The 5 step framework includes –

  1. Knowing your customer
  2. Attracting your customer with the right strategies
  3. Being where your customer is
  4. Planning for the long run
  5. Building a strategy and sticking to it

Does your brand follow the 5 step framework? You can check this by answering just a few simple questions –

  1. Who is your customer?
  2. Where can they be found?
  3. What is he/she doing in the absence of your product?
  4. What unique value will your product add in their life?
  5. How can you reach them?

While you answer these questions, share your thoughts on how you are building your brand in the current time.

Want help in finding your niche and conducting a detailed consumer analysis, write to us at