The pandemic-led, unprecedented rise in demand for immunity supporting products paved way for the need to safeguard children through the category, the company said in a press release earlier. Moreover, ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade with immunity being a key focus. Check the 5 immunity foods suggested by HungerPacks here
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As a result, Jelimals, ITC’s confectionery brand in the jelly segment, has shifted its portfolio offerings to ‘Jelimals Immunoz’. These are jelly bears which are yummy, squishy jellies available in 5 exciting fruit flavours – strawberry, mango, orange, pineapple & green mango.
Isn’t that a treat !! Check out other such treats which Kids of 90s loved
These are jellies fortified with Vitamin C & Zinc. While Vitamin c regulates the immune system because of its antioxidant properties, Zinc is key for optimal functioning of both innate and acquired immunity. The recommended serving of 2 jelimals (jellies) with immunoz per day contributes 50% rda of vitamin c & 15% rda of zinc for kids. Grab yours now!
Jelimals Immunoz will be available in 2 SKUs, 30 gm and 108 gm at respective price points of ₹10 and ₹50. The product will be available pan-India across retail outlets, modern trade and e-commerce platforms.
Buy it for your little one here.
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