Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

We all know the only reason you have subtitles on is because you can’t hear anything over the chewing of your chips. Well, we’ve compiled the perfect list of healthy snacks for your next binge-watching session!     Too Yumm Their tag-line says it all! Enjoy fikar (worry) free snacking! These baked chips are full of flavour and crunch, you ...