With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

Everyone knows that despite sliding into slow lane, Britannia has bucked during the Covid time. Berry says that the story of present day Brittania begun in the third week of March. With subsequent extensions till end-May, for the foods company that derived roughly 95 % of its sales from biscuits, bakery and dairy had no option but to do a ...