A human body’s immunity does not respond well to stressful stimuli. In the present scenario, the duo of Coronavirus and changing weather has put our immunity levels on a state of constant alert and threatens to make us fall sick quicker. With Immunity becoming a matter of concern for everyone, Dabur has come up with a product that’s ubiquitous across ...

FMCG companies, especially those selling packaged foods, have seen a significant surge in demand as in-home consumption has zoomed following the lockdown. While demand for immunity boosting foods, mixes and beverages with herbal and Ayurvedic ingredients has been on an upswing, the government’s guidelines advising people to consume turmeric milk, chyawanprash, giloy powder in addition with Narendra Modi’s speech declaring ...

The secret formula of a brand to stand out in the market is to offer a solution to address its consumers’ pain points. Atleast, that’s what most successful  brands seem to do. But do you think brands have infinite resources or a perfect product or a sales strategy to grow in a market filled with competition?  Even if brands do ...

With challenges facing the manufacturing and selling of essential food products during the lockdown period, and now with the increase in COVID19 cases, FMCG companies have been forced to respond with agility, come up with innovative strategies and take appropriate measures to stay in the game. While some have struggled to deal with the crisis, others have found out ways ...

Empowered with freedom and opportunity while aiming to make a difference in the lives of the consumers, Marico personifies India’s story of change. Not only do they claim to add value in the lives of 1 out of every 3 Indians, but are also confident about their values and practices which make them stand out from a million companies. In ...

What is it about nostalgia that makes us revisit old songs, flip through damp photos or visit places where we have created everlasting memories. It is that element of happy recall that makes nostalgic events make an instant connect. The iconic jingle Ting-ting ti-ting’ from the makers of goodness, Britannia, makes us go down our memory lanes as we associate ...

Only a handful of enterprises in the world have traversed a 100-year journey and still managed to remain contemporary and competitive with the changing trends and consumer demands. The transformation from a small outpost of an overseas-owned company with a single product to one of India’s most valuable and admired multi-dimensional and multi-business enterprises, ITC has been able to achieve ...

For most of us living in these evolutionary times, change feels like the only constant. Today consumers are taking a step back and revisiting their food preferences.  Brands are hence forced to bring about the changes demanded from them. But what are these demands and are they here to stay?  At Hungerpacks, we decoded the changing paradigms in the packaged ...

While India moves towards becoming a more ‘Atmanirbhar Bharat’, it became pertinent for us to bring to you the inspirational journey of Indian companies who are taking India to a global stage. The Patanjali Story is the first in the series of ‘Vocal for Local’ edits by Hungerpacks.  Founded in 2006, Patanjali Ayurved ranks 13th on the list of India’s ...

While globally the eCommerce industry is making bank during Covid19, Indian eCommerce companies seem to have taken a hit. With the government taking a firm stand towards the delivery of essentials alone, logistics being hit in a huge way and consumers going back to their trusted Kirana walas (neighbourhood local grocery stores), eCommerce marketplaces need to think through efficient processes ...