With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

A human body’s immunity does not respond well to stressful stimuli. In the present scenario, the duo of Coronavirus and changing weather has put our immunity levels on a state of constant alert and threatens to make us fall sick quicker. With Immunity becoming a matter of concern for everyone, Dabur has come up with a product that’s ubiquitous across ...

Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...