Prompted by the Covid-19 induced lockdown, several FMCG companies from Dabur and ITC to Mondelez and Marico are using e-commerce platforms to launch products before making them available in traditional retail shops. While this has resulted in the increase of e-commerce share of FMCG sales, marketers said the online-only or online-first strategy work well for slightly niche or premium brands ...

What is it about nostalgia that makes us revisit old songs, flip through damp photos or visit places where we have created everlasting memories. It is that element of happy recall that makes nostalgic events make an instant connect. The iconic jingle Ting-ting ti-ting’ from the makers of goodness, Britannia, makes us go down our memory lanes as we associate ...

While globally the eCommerce industry is making bank during Covid19, Indian eCommerce companies seem to have taken a hit. With the government taking a firm stand towards the delivery of essentials alone, logistics being hit in a huge way and consumers going back to their trusted Kirana walas (neighbourhood local grocery stores), eCommerce marketplaces need to think through efficient processes ...