With racks at local grocery stores packed with popular trademarks again after bigger players tide over supply-chain issues, distribution challenges, and retailer woes, market research agency Nielsen’s FMCG index shows that the gap has narrowed between national and regional brands to nine points in August. However, this wasn’t the case a few months ago. At the height of the lockdown ...

Everyone knows that despite sliding into slow lane, Britannia has bucked during the Covid time. Berry says that the story of present day Brittania begun in the third week of March. With subsequent extensions till end-May, for the foods company that derived roughly 95 % of its sales from biscuits, bakery and dairy had no option but to do a ...

Sunil D’Souza, MD & CEO of Tata Consumer believes that the 6 building blocks which will focus on growth in core, synergies, digital and innovation agenda and focus on new opportunities will help the company to focus and improve upon its core businesses which are tea, salt as well as help them venture into new areas post Covid-19 pandemic. Tata ...

A Covid pandemic has changed the world irrevocably, altering the way consumers and companies conduct themselves. Most domestic players are recovering only now from disruptions that lockdown restrictions imposed on daily life since the end of March. The January-March period reflected partially the impact of the nationwide lockdown on business, but the April-June period laid bare the full extent of ...

With challenges facing the manufacturing and selling of essential food products during the lockdown period, and now with the increase in COVID19 cases, FMCG companies have been forced to respond with agility, come up with innovative strategies and take appropriate measures to stay in the game. While some have struggled to deal with the crisis, others have found out ways ...