FMCG companies, especially those selling packaged foods, have seen a significant surge in demand as in-home consumption has zoomed following the lockdown. While demand for immunity boosting foods, mixes and beverages with herbal and Ayurvedic ingredients has been on an upswing, the government’s guidelines advising people to consume turmeric milk, chyawanprash, giloy powder in addition with Narendra Modi’s speech declaring ...

With challenges facing the manufacturing and selling of essential food products during the lockdown period, and now with the increase in COVID19 cases, FMCG companies have been forced to respond with agility, come up with innovative strategies and take appropriate measures to stay in the game. While some have struggled to deal with the crisis, others have found out ways ...